They also have a weightlessness to them, abstracted as floating forms connected to nothing but themselves. Bill Gardner has observed that the continuous loop trend gave logos a sense of movement and agility, their pliable soft edges coding their brands as equally flexible and evolving. Many have noted that logomarks resembling the infinity loop have had their time. On the other hand, the logo’s visual evocation of the Mobius Strip, or infinity loop, suggests a chain of events that constantly reinforce themselves through a feedback loop. ‘Beyond’ Meat Impossible Foods), suggesting a resolute reach into the future, and a way of making tomorrow happen now. This notion of going ‘beyond’ has become increasingly popular across categories (e.g. According to Meta’s design team, “It can resemble an M for “Meta,” and also at times an infinity sign, symbolizing infinite horizons in the metaverse.” This article explores 3 key meanings underpinning the Meta logo in the context of Facebook’s turn to those infinite horizons.Īccording to Zuckerberg, Facebook chose the name ‘Meta’ because of its connection to the Greek ‘beyond’. The corporate brand’s new name and logo is rich in meanings. In a way, Facebook’s corporate rebrand to ‘Meta’ itself hints at this shift the brand has had to find new territory, because its original form holds too many legally fraught & destructive connotations. The idea of the “metaverse” was introduced in Snow Crash, a 1992 novel by Neal Stephensen whose characters choose to live in a virtual world because the real one has become unliveable.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |